Let's craft a solution
Your customers aren’t just buying a product or service—they’re seeking solutions and the confidence that comes when their problem is solved. We focus on understanding their needs so every design decision is purposeful and impactful.
Whether you’re launching a new venture or elevating an established brand, our design services help you stand out, connect with your audience, and leave a lasting impression. Every touchpoint is intentional, cohesive, and crafted to support your brand’s growth.
BRAND IDENTITY & LOGO DESIGN
Brand Strategy
Brand strategy is the root system and trunk of your brand, providing the foundation for a clear, cohesive identity. It’s a deep dive into what you do, why you do it (what problem you’re solving), and who you serve. Through research and discovery, we uncover insights about your audience and competitors to define your edge and clarify why people should choose your product or service.
Brand Strategy Deliverables
- Brand Position
- Tone of Voice
- Mission, Core Values, Vision
- Competitor Analysis
- Target Audience Personas
- Market Position Analysis
Visual Identity
Your visual identity is what makes your brand instantly recognizable. From your logo and color palette to typography and supporting graphics, these elements work together to build trust and express the heart of your brand strategy—like the leaves that bring your brand’s palm tree to life.
Visual Identity Deliverables
Logo
- Color and B&W Logo
- Horizontal variation
- Vertical variation
- EPS, PDF, PNG and SVG file formats
Color Palette
- Primary and Secondary colors (cmyk, rgb and hex)
Typography
- Headline, Subhead and Body Copy fonts
Imagery
- Examples of image direction
Brand Guidelines
- Digital PDF book outlining brand strategy, visual identity system and usage rules
PACKAGE DESIGN
Packaging is your brand in someone’s hand. As an extension of your visual identity, it’s a key touchpoint that brings your brand to life in a tangible way. Like another leaf on the same tree, each package may take on its own form, but it’s rooted in the same strategy and visual system—instantly recognizable as yours. We design packaging that balances visual appeal, brand consistency, and the practical needs of your product.
MARKETING COLLATERAL & PRINT DESIGN
Marketing collateral brings your brand into the real world. From business cards and brochures to sales materials, direct mail, and trade show graphics, each piece grows from the same roots—your strategy and visual identity—creating a cohesive, professional, and memorable experience.
Collateral Options
- Business Cards
- Product Sheets
- Brochures
- Signage
- and more!
LET'S DO THIS
From our first conversation to final design delivery, our collaborative five-step process keeps your project focused, organized, and aligned with your goals.
1. Free Consultation
A 15-20 min call where we review your project request including project goals, scope, timeline and budget at a high level to determine if we’re a good fit.
2. Game Plan
A proposal deck will be put together and shared with you that defines the project scope, deliverables, process, timeline and investment.
3. Discovery
A 45-60 min call where we take a deep dive into your business and learn more about who you are, your challenges, audience, competitors, and the problem we are trying to solve.
4. Design
We develop and refine thoughtful design solutions based on your project goals, presenting concepts for your review and incorporating feedback throughout the design process.
5. Launch
Once the design is approved, final files will be delivered to you so you can start making an impact.
