To address these challenges, the design strategy focused on:

• Brand continuity: Building on Fend’s existing color palette and directional elements from their logo
  
• Visual relevance: Using imagery of infrastructure — such as power lines and facilities — to connect materials to the environments Fend protects
  
• Hierarchy & clarity: Designing layouts that help audiences quickly grasp key product information
  
• Scalability: Ensuring visual systems worked from small printed collateral to large trade show backdrops
  

This approach allowed the brand to feel consistent and credible across formats without resorting to generic tech visuals.

The result was a suite of materials and packaging that feel unified, purposeful, and technically grounded:

Visual Identity & Marketing Collateral

• Core brand color red was used prominently to create a consistent and recognizable palette
  
• Angled shapes — inspired by the arrow forms in Fend’s logo — were integrated into layouts to suggest precision and forward momentum
  
• Curated images of infrastructure sectors (energy, transport, government buildings) were incorporated across trade show materials, sales sheets, and postcards to visually link the brand to its real-world applications
  
• Across all assets, strong typographic hierarchy ensured important information could be scanned quickly and with confidence

Product Packaging

• A rigid cardboard box was selected for the diode device to convey durability and protection
  
• Angled brand elements wrapped the top and front face to visually organize key content such as included components and system compatibility
  
• Red side panels reinforced brand presence, while a clear white area on the back allowed detailed features and benefits to be listed with accompanying icons
  
• A large device photograph on the top provided immediate clarity about what’s inside
  

Together, these elements created a visual system that feels connected to the product’s purpose and the audience’s expectations without overstating claims.